Author archive for Rachel Boucher
Espolón Tequila Leverages Live Theater
Espolón tequila on Nov. 1 hosted 200 New Yorkers at Green-Wood Cemetery in Brooklyn, NY, for a live theater-event experience celebrating the Mexican holiday Dia de los Muertos (Day of the Dead). Similar events also took place in Austin, Los Angeles and San Francisco, as the first in a series of arts-related event experiences Espolón...
Zappos Surprises Flyers At Baggage Claim
Online retailer Zappos surprised consumers flying into Houston’s George Bush Intercontinental Airport on American Airlines the day before Thanksgiving, Nov. 27, with a “Wheel of Fortune”-style giveaway game at baggage claim. Zappos transformed the baggage claim carousels with colorful panels that corresponded with different prizes dolled out as luggage rolled out. Prizes ranged from UGG...
How Kia Accessed A World Stage With A Hashtag
Tapping the viral power of YouTube, Kia aligned with the platform’s first-ever YouTube Music Awards, hosting a pre-party on Nov. 2 featuring music and entertainment streamed live from SIR Stage37 in New York City. The event engaged attendees on- and off-site through the use of event hashtags #SoulLive and #YTMA. The guest list of consumer...
NatGeo Prepares Fairgoers for Doomsday
To drive tune-in for the new season of “Doomsday Preppers,” National Geographic Channel spent 10 days at the State Fair of Texas in October with an obstacle course that showcased survival tactics viewers would see on the show (the fair officially ran Sept. 27 through Oct. 20). Now in its third season, the series follows...