Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • How Foodie Culture is Affecting the way Event Attendees Chow Down
    B-to-C Events

    Six Trends in Event Food to Implement in 2016

    Flip on your television any day of the week and you’ll find a food show. From culinary travel shows, to food talk shows to highly rated cooking competitions, an entire generation of foodies has infiltrated the market—bringing their fickle palates and their sophisticated food knowledge with them. And that trend has trickled down into events. […]

  • Leveraging Real-Time Video to Build Event Buzz
    B-to-C Events

    Five Tips for Leveraging Real-Time Video to Build Event Buzz

    As photos give way to video as the sharable medium of choice, event marketers are leveraging real-time content to build buzz-generating stories around their experiences. Here, Ben Kaplan, ceo of PR Hacker, and presenter at EventTech 2015, takes you inside 9Lives cat food’s re-launch of its “spokescat” personality Morris the Cat at the South by […]

  • How to Transform an Event into a Buzz-Worthy Viral Sensation
    B-to-C Events

    How to Turn a Single Event into a Viral Sensation

    What do Hero Cat, Psy’s “Gangnam Style,” and a make-out session during the 2011 Vancouver riots, the picture of which was one of the three most published photos in the world that year, have in common? Each of the scenarios went viral, earning billions of views. But as Ben Kaplan, ceo of PR Hacker explains, […]

  • Lean Cuisine Asks Consumers to Weigh What Matters
    B-to-C Events

    Lean Cuisine Scales New Messaging with an Art Wall

    Following a dramatic rebrand this summer, Lean Cuisine on Oct. 26 activated an art installation at Grand Central Terminal’s Vanderbilt Hall aimed at reducing the negative emotions and anxiety women associate with the bathroom scale. Artist Annica Lydenberg helped bring the brand’s new messaging to life, which is shifting away from “dieting” and instead “advocating […]

  • Uniqlo Promotes its Chicago Store Opening with Train Parties
    B-to-C Events

    Uniqlo Promotes its Chicago Store Opening with Train Parties

    Japanese clothing retailer Uniqlo took commuter events to a new level with a total train takeover to promote the opening of its first Midwest store in Chicago. The brand wrapped a Chicago Transit train in graphics and hosted consumers on 15-minute party loops (on the El, Downtown Loop) while delivering messaging and serving up prizes. […]