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B-to-C EventsPandora Throws a Block Party for Listeners in L.A.
Pandora on Aug. 15 hosted a line-up of six chart-topping artists and offered a platform for nine sponsors to activate during Summer Crush, a free event for Pandora listeners in Los Angeles. Using the streaming service’s proprietary algorithm as a targeting tool, invites were directed to music fans that listened to Jason Derulo, Steve Aoki, […]
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B-to-C EventsSteal-Worthy Experiential Cues from One World Observatory
You have to look up at least twice. Standing outside the new One World Trade Center tower in lower Manhattan, this modern marvel (tallest in the Western Hemisphere) appears to rise to the clouds. A symbol of American ingenuity and resiliency in the wake of acts of terrorism nearly 14 years ago, the tower’s 100th […]
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B-to-C EventsThe %$#&*@^ Catalina Wine Mixer Goes Live
When Ben Villalobos moved to Catalina Island off the coast of California a little over three years ago, his friends wouldn’t stop referencing the Catalina Wine Mixer—the %$#&*@^ Catalina Wine Mixer, actually. The fictitious event was featured in the hit Will Ferrell comedy “Step Brothers,” released in 2008, and is an oft-quoted scene. “Once I […]
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B-to-C EventsNescafé Clásico Delivers a Surprise-and-Delight Twist
To elevate its “Make Moments Happen” marketing messaging in a live setting, and build momentum for a new in-store promotion and ad campaign, Nescafé Clásico on July 13 activated a sampling experience at Bayside Marketplace in Miami with a surprise-and-delight twist. Brand ambassadors handed out samples made with Nescafé Clásico to passersby and asked, “Would […]
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B-to-C EventsLexus Partners with Pandora for Pop-Up Concerts
Lexus this summer partnered with Pandora for a second year in a row to produce a pop-up concert series that targeted fans based on a mix of listener data and Lexus’ own target demo data. Pandora users identified as listeners of four trending artists, who were also within the Lexus target demo (and were age […]