Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
The Brief: Pizza Rentals and Zen Carriages

January 27, 2025

This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages.
B-to-C Events
Experience Design Inspo: Scenic Environments from Disney, Amway and More

January 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and décor decisions in the year ahead. With Q1 rapidly chugging along, we rounded up a few more experience design ideas worth adding to your […]
B-to-B Events
NRF 2025 Ideas: Four Experiential Tactics We Loved

January 23, 2025

They call NRF “Retail’s Big Show” for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, […]
B-to-C Events
The Brief: Ice Festivals and Big Rings

January 21, 2025

This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.
B-to-B Events
NRF 2025: Five Exhibit Design Trends from Retail’s Big Show

January 16, 2025

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York City’s Javits Center to explore how some of the world’s biggest retail brands approached exhibit design and engagement at the National Retail Federation’s “Big Show.” An estimated 40,000 people […]