Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • B-to-B Events

    NRF 2025 Ideas: Four Experiential Tactics We Loved

    They call NRF “Retail’s Big Show” for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, […]

  • B-to-C Events

    The Brief: Ice Festivals and Big Rings

    This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.

  • B-to-B Events

    NRF 2025: Five Exhibit Design Trends from Retail’s Big Show

    While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York City’s Javits Center to explore how some of the world’s biggest retail brands approached exhibit design and engagement at the National Retail Federation’s “Big Show.” An estimated 40,000 people […]

  • B-to-C Events

    The Brief: Toy-Sized Showrooms and Fantasy ‘Foodball’

    This week’s hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, it’s The SNL50 Experience.

  • B-to-C Events

    Miami Art Week: 10 Experiential Ideas Worth Stealing

    Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale event’s ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and […]