Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Conference Food Stock Image
    B-to-B Events

    How Modern Dietary Needs are Affecting B-to-B Events

    It’s no secret that food plays an important role in the overall success of business events. But as b-to-b conferences become increasingly international and diet trends gain momentum, delivering meals that satisfy everyone’s dietary needs is becoming a complex part of the event planning process. From restrictions based on religious beliefs to food allergies, preparing […]

  • Pizza Hut Engages Gamers at RTX 2015
    B-to-C Events

    Pizza Hut Engages Gamers with a Retro Arcade

    Pizza Hut geeked out with the best of them Aug. 7-9 as title sponsor of the RTX 2015 video game and digital video festival in Austin, produced by Rooster Teeth. Rebranded as RTX Delivered by Pizza Hut, the show marked its fifth and biggest year to date with more than 40,000 attendees celebrating the world […]

  • American Express Leverages Holographics at US Open
    B-to-C Events

    American Express Transforms Tennis with Interactive Water Projection

    To celebrate the start of this year’s US Open tennis tournament (Aug. 31 to Sept. 13), American Express on Aug. 26 served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. Officially dubbed the American Express Rally on the River, the VIP and cardmembers-only event featured appearances by tennis pros Maria […]

  • Leveraging Celebrity Chef Partnerships
    B-to-C Events

    Nine Strategies For Mastering Celebrity Chef Partnerships

    Event marketers are constantly conjuring up creative ways to connect with consumers, but at the heart of many successful engagements is one simple element: food. From condiments to cocktails, brands of every variety have been leveraging celebrity chef partnerships, or partnerships with local prominent chefs in many instances, to elevate events—after all, the quickest way […]

  • LINE Webtoon Encourages Shareable Content
    B-to-C Events

    LINE Webtoon Pushes Shareable Content

    Digital comic platform LINE Webtoon made a splash at San Diego’s Comic-Con International (July 9-12), with an array of engagements that encouraged attendees to create shareable content at every turn. The brand overtook Lou & Mickey’s, a restaurant located directly across from the convention center, where robust branding and photo opportunities could be found in […]