Kait Shea

How do you celebrate National Jerky Day in all its meaty splendor? If you’re Jack Link’s, you roll out a 612-foot long obstacle course and challenge consumers to feed their wild side. (Check out the full story here.)  The brand activated its Ultimeat Meatathon event June 11-12 in Brooklyn, NY, as part of its sponsorship […]

From food to fashion to feminine care, brands of every variety are executing pop-up strategies to give consumers a taste of their products and services. Some last for a few days, others for a few hours, but however transient the experience, its impact extends far beyond the life of the activation. Following are 10 pop-up […]

Spotify drummed up its biggest presence to date at the Cannes Lions International Festival of Creativity this year (June 18-24), providing insights on its global narratives and showcasing its in-depth understanding of user data. In addition to hosting events on the festival’s main stage, the brand activated its Spotify House for a fourth consecutive year, […]

Being a successful brand these days often requires venturing out of the comfort zone and delving into new territory. With that in mind, Cadillac is taking the opportunity to showcase its perspective on subjects outside the automotive industry via the recently established Cadillac House. Sleek, sophisticated and appropriately high-brow, the public meeting space, located on […]

Billboard brought hip-hop stars and their most passionate fans “Back to the Block” with an intimate concert series that returned the artists to their humble beginnings. In partnership with 1800 Tequila, the brand in May and June offered exclusive performances at venues that helped hip-hop stars break into the music industry. The tour included performances […]