Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Inside Ford's Drivable 'Escape the Room' Experience
    B-to-C Events

    Ford Revs Up a Drivable ‘Escape the Room’ Event

    With its sights set on millennials, Ford in partnership with the I Love New York campaign, from June 24-26 offered New Yorkers a chance to participate in a groundbreaking automotive experience that blew the top off of traditional ride-and-drive events. Using Manhattan’s 35,000-square-foot Moynihan Station as its playground, the brand unleashed the first-ever drivable ‘Escape […]

  • HP Highlights its Print Security Solutions with an ’80s-Themed Training Event
    B-to-B Events

    HP Hosts an ’80s-Themed Training Event in Toronto

    HP armed its sales force with information about its print security offerings at an ’80s -inspired educational event in Toronto that aimed to build awareness and excitement for the brand’s new business printing and solutions portfolio. Sixty members of HP’s internal sales team, as well as external sales reps from companies like Canada Computers and […]

  • IBM Live-Wires its Tony Awards Sponsorship Watch Party
    B-to-C Events

    IBM Live-Wires its Tony Awards Sponsorship Watch Party

    IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer Watch Party infused with the brand’s latest and greatest tech offerings. Thirty social influencers and their guests took part in the Broadway-themed experience in New York City, which featured everything from a social scavenger hunt to personalized playbills featuring a […]

  • Jack Links’ Ultimeat Meatathon Celebrates National Jerky Day
    B-to-C Events

    Photo Gallery: Inside Jack Links’ Ultimeat Meatathon

    How do you celebrate National Jerky Day in all its meaty splendor? If you’re Jack Link’s, you roll out a 612-foot long obstacle course and challenge consumers to feed their wild side. (Check out the full story here.)  The brand activated its Ultimeat Meatathon event June 11-12 in Brooklyn, NY, as part of its sponsorship […]

  • Lush in the Park consumers
    B-to-C Events

    10 Pop-up Strategies that Yield Lasting Impressions

    From food to fashion to feminine care, brands of every variety are executing pop-up strategies to give consumers a taste of their products and services. Some last for a few days, others for a few hours, but however transient the experience, its impact extends far beyond the life of the activation. Following are 10 pop-up […]