Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Jack Link's Marks National Jerky Day with an Ultimeat Meatathon
    B-to-C Events

    Jack Link’s Marks Jerky Day with an Ultimeat Meatathon

    Jack Link’s beefed up its sponsorship of the Brooklyn, NY-based Northside Festival (June 11-12) with a 612-foot long obstacle course that encouraged consumers to tap their primal side. Dubbed the Ultimeat Meatathon, the activation paid tribute to National Jerky Day—and EM was there to capture the action in all its meaty glory. The event marked […]

  • Three Ways EMC World Delivers Topnotch B-to-B Events
    B-to-B Events

    Three Ways EMC World Delivers Topnotch B-to-B Events

    Data storage company EMC knows a thing or two about producing killer b-to-b events. The brand in May executed its 16th annual user conference, EMC World, operating under a “modernize” theme and drawing a combined total of 53,000 live and virtual attendees to Las Vegas. Although the b-to-b event is revitalized every year, its festival […]

  • Four Strategies for Turning Influencer Events into Share-Worthy Adventures
    B-to-C Events

    How to Turn Influencer Events into Shareable Adventures

    Engaging influencers through live experiences is quickly becoming one of the smartest ways to augment a brand message, but not all influencer events are created equal. Some generate an explosion of content while others fizzle out without offering much in the way of amplification. Here are four recent influencer event strategies that leveraged the spirit […]

  • Adobe Turns Student Works into Immersive Art Installations
    B-to-C Events

    Adobe Turns Student Works into Immersive Art Installations

    Adobe juxtaposed the beauty of some of the world’s most fragile landscapes with the booming urban climate of Los Angeles’ Arts District through an immersive art installation unveiled just in time for Earth Day (April 22). The event, set inside a tunnel filled with projection mapped images and ambient sounds, featured the work of six […]

  • Lush in the Park Draws Chicagoans
    B-to-C Events

    Lush Highlights its Handmade Cosmetics at ‘Lush in the Park’

    Cosmetics retailer Lush offered Chicagoans some “good, clean fun” May 4-6 with a quirky pop-up experience that highlighted the brand’s commitment to producing fresh, handmade products. Set in Millennium Park just outside Chicago’s famous Cloud Gate sculpture (“the bean”), the brand brought its Lush in the Park experience to more than 3,000 consumers, ultimately dishing […]