Kait Shea

Spotify drummed up its biggest presence to date at the Cannes Lions International Festival of Creativity this year (June 18-24), providing insights on its global narratives and showcasing its in-depth understanding of user data. In addition to hosting events on the festival’s main stage, the brand activated its Spotify House for a fourth consecutive year, […]

Being a successful brand these days often requires venturing out of the comfort zone and delving into new territory. With that in mind, Cadillac is taking the opportunity to showcase its perspective on subjects outside the automotive industry via the recently established Cadillac House. Sleek, sophisticated and appropriately high-brow, the public meeting space, located on […]

Billboard brought hip-hop stars and their most passionate fans “Back to the Block” with an intimate concert series that returned the artists to their humble beginnings. In partnership with 1800 Tequila, the brand in May and June offered exclusive performances at venues that helped hip-hop stars break into the music industry. The tour included performances […]

Jack Link’s beefed up its sponsorship of the Brooklyn, NY-based Northside Festival (June 11-12) with a 612-foot long obstacle course that encouraged consumers to tap their primal side. Dubbed the Ultimeat Meatathon, the activation paid tribute to National Jerky Day—and EM was there to capture the action in all its meaty glory. The event marked […]

Data storage company EMC knows a thing or two about producing killer b-to-b events. The brand in May executed its 16th annual user conference, EMC World, operating under a “modernize” theme and drawing a combined total of 53,000 live and virtual attendees to Las Vegas. Although the b-to-b event is revitalized every year, its festival […]