Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • How Pokémon Go Will Impact the Event Industry
    B-to-C Events

    Five Predictions on How Pokémon Go Will Impact the Industry

    It had more downloads in its first week than any other app in history. One in 10 Americans is playing it on a daily basis. It’s causing traffic accidents nationwide. For those of you still living under a rock, we’re talking, of course, about Pokémon Go. The augmented reality mobile app was released in the […]

  • Square Enix Touts its Top Franchises with Physical Challenges at Comic-Con
    B-to-C Events

    Square Enix Touts its Top Titles with Physical Contests

    Video game developer Square Enix returned to Comic-Con International July 22-23 with an interactive footprint that served as an “adult Disneyland” for consumers in the San Diego area. The brand took over a full-sized parking lot in the city’s Gaslamp District from noon to 10 p.m. each day, offering convention attendees and passersby physical challenges […]

  • How Coachella Inspires Fashion Brands
    B-to-C Events

    Music Festivals: Nine Strategies That Hit All the Right Notes

    Between the blazing heat, blaring music, flamboyant ensembles and free-flowing booze, music festivals aren’t always the easiest places for brands to capture consumers’ attention. Add to that the sheer volume of sponsors vying for attendee mindshare and the landscape is that much harder to navigate. But in spite of these varying forms of distraction, powerful […]

  • Bose Surprises Music Fans with Pop-up Activations at Bonnaroo
    B-to-C Events

    Bose Treats Music Fans to Pop-up Activations at Bonnaroo

    Bose made its debut at the Bonnaroo Music and Arts Festival in June with a series of surprise and delight engagements that brought the event’s passionate music fans closer to their favorite artists. To promote its QC35 wireless headphones and SoundLink Mini mobile Bluetooth speakers, the brand activated a variety of pop-up activations that aimed […]

  • Inside Ford's Drivable 'Escape the Room' Experience
    B-to-C Events

    Ford Revs Up a Drivable ‘Escape the Room’ Event

    With its sights set on millennials, Ford in partnership with the I Love New York campaign, from June 24-26 offered New Yorkers a chance to participate in a groundbreaking automotive experience that blew the top off of traditional ride-and-drive events. Using Manhattan’s 35,000-square-foot Moynihan Station as its playground, the brand unleashed the first-ever drivable ‘Escape […]