Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • KLM Touts its Friendly Customer Service with a Tech-Fueled Pop-up and Guerrilla Campaign
    B-to-C Events

    KLM Touts its Friendly Service with a Pop-up and Street Campaign

    In an era when many airlines are making quick enemies of consumers as a result of added fees and reduced amenities, KLM Royal Dutch Airlines wants to be a breath of fresh air. The world’s oldest airline sought to bring its friendly and helpful messaging to life in October with a combined pop-up experience and […]

  • Aristocrat Teams up with Tim McGraw for a Game-Changing B-to-B Stunt at G2E
    B-to-B Events

    B-to-B Stunts: Aristocrat Teams Up with Tim McGraw at G2E

    The Global Gaming Expo (G2E) is an international casino gaming trade show and conference held in Las Vegas that packs some stiff competition. So when veteran gaming manufacturer Aristocrat prepared to unveil its highly anticipated Tim McGraw machine to the event’s 26,000 attendees this fall, it rolled the dice with a bold stunt that ultimately […]

  • Why CPG Brands are Leveraging the Experiential Test Kitchen
    B-to-C Events

    Why CPG Brands are Creating Experiential Test Kitchens

    Move over, pop-ups. The CPG test kitchen is here for the long haul. To transform how consumers interpret their food and beverage offerings, a number of CPG companies are moving their products beyond grocery store shelves and into contemporary test kitchens. From soda to cereal, top food and beverage brands are bringing their personality and […]

  • Bud Light Enhances the Pre-Game Experience with the Down South Tailgate Tour
    B-to-C Events

    Fan Engagement: Inside Bud Light’s Down South Tailgate Tour

    The Southeast is known for its die-hard college football fans and what do they love almost as much as some good old-fashioned pigskin? Ice cold beer, of course.

  • Toyota_HotelTacoma_bike edited
    B-to-C Events

    How Adventure-Themed Events are Boosting Brand Awareness

    You don’t have to be an X Games contestant to find adrenaline-pumping, heart racing activities to sink your teeth into these days. Events built for thrill seekers continue to crop up as companies explore new ways to not only connect with more adventurous consumers, but leverage those experiences to boost brand awareness. From social influencers […]