Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Bud Light Enhances the Pre-Game Experience with the Down South Tailgate Tour
    B-to-C Events

    Fan Engagement: Inside Bud Light’s Down South Tailgate Tour

    The Southeast is known for its die-hard college football fans and what do they love almost as much as some good old-fashioned pigskin? Ice cold beer, of course.

  • Toyota_HotelTacoma_bike edited
    B-to-C Events

    How Adventure-Themed Events are Boosting Brand Awareness

    You don’t have to be an X Games contestant to find adrenaline-pumping, heart racing activities to sink your teeth into these days. Events built for thrill seekers continue to crop up as companies explore new ways to not only connect with more adventurous consumers, but leverage those experiences to boost brand awareness. From social influencers […]

  • Four Tips for Making the Most of Your Proprietary Event
    B-to-C Events

    Four Tips for Making the Most of Your Proprietary Event

    It’s no secret that producing proprietary events and platforms takes a lot of time, energy and resources. You can’t farm out the work when your brand is running the show.

  • Meiomi Wine Uncorks a Luxury Sampling Tour
    B-to-C Events

    Meiomi Uncorks a Luxury Wine Sampling Tour

    There’s no place like home when it comes to relaxing with a glass of wine, and that’s exactly what California-based luxury wine maker Meiomi offered consumers during its four-city sampling tour, which wrapped at the New York City Wine and Food Festival in October. Anchored by a handcrafted 20-foot by 20-foot structure designed to look […]

  • Q&A: Beam Suntory Talks Sampling and Bourbon Education
    B-to-C Events

    Q&A: Beam Suntory Talks Bourbon Legends and Sampling

    Beam Suntory’s recent Bourbon Legends pop-up at John F. Kennedy International Airport aimed to infuse consumers with the brand’s passion for both the spirit and its American heritage. The activation ultimately earned Beam a significant sales lift, but winning the attention of busy travelers was no easy feat. To get some insight on how the […]