Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Continental Tire Leverages Data Collection to Score With College Basketball Fans
    B-to-C Events

    Data Collection: Continental Tire Scores With Basketball Fans

    Continental Tire is no stranger to non-endemic sports sponsorships—its partnership with Major League Soccer has been paying dividends since 2010. Now, thanks to a host of college basketball partnerships, the brand is extending its presence in the athletic space with a 360-degree campaign aimed at boosting brand visibility and collecting that ever-valuable fan data. In […]

  • Infiniti biometrics 2016_2
    B-to-C Events

    Q&A: Infiniti on the Benefits and Challenges of Biometrics

    Building emotional connections with event attendees has always been at the heart of experiential marketing, but until recently, finding a way to quantify those feelings has been a challenge. Now, as the fields of biometrics and wearable technology continue to advance, event marketers are equipped with the tools they need to gain insight on how […]

  • How Brands are Enticing Millennials With '90s Nostalgia
    B-to-C Events

    Gettin’ Jiggy With it: Brands Entice Millennials With ’90s Nostalgia

    If you don’t think the ’90s were all that and a bag of chips, talk to the hand because nostalgia marketing is all the rage these days. In an attempt to stir up warm, fuzzy feelings about how good life was back in the day, brands are creating ’90s-themed experiences in droves to trigger emotional […]

  • Brands Leverage Experiential to Make Meaningful Connections With the LGBTQ Community
    B-to-C Events

    Brands Leverage Experiential to Connect With the LGBTQ Community

    When the rainbow flag was raised in 2011 in celebration of the Marriage Equality Act, it marked a critical shift in the way Americans perceive the lesbian, gay, bisexual, transgender and questioning (LGBTQ) community. And brands didn’t waste any time incorporating the spirit of acceptance into their event marketing strategies. LGBTQ events today have become […]

  • Immersive Dining Experiences: Inside Guerilla Science’s 'Decadent Decay'
    B-to-C Events

    Inside Guerilla Science’s ‘Decadent Decay’ Dining Event

    With so many brands executing live events these days, we frequently look to others in the industry for inspiration. But there are valuable lessons to be learned about creating memorable and engaging experiences from outsiders—if you know where to look. Case in point: Guerilla Science, an organization that creates live experiences that “entertain, inspire, challenge […]