Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • U-505 dive simulation exhibit 2
    B-to-C Events

    Museum Experiences: Dive Simulation Makes Waves in Chicago

    Chicago’s Museum of Science and Industry (MSI) is renowned for its immersive experiences, but with the addition of three high-tech Dive Trainer stations to its famous U-505 submarine exhibit, the museum is making waves like never before. Even before the interactive stations were added over the fall, the exhibit drew massive crowds. Its centerpiece, a […]

  • Fab 50 Case Studies: Six Installations That Will Blow Your Mind
    B-to-B Events

    Nine Insights on the Evolution of the Fabrication Industry

    As live events continue to grow at an unprecedented rate, exhibit houses are racing to keep up with demand, producing more trade show exhibits, museum displays and outdoor installations than ever before.

  • KLM Touts its Friendly Customer Service with a Tech-Fueled Pop-up and Guerrilla Campaign
    B-to-C Events

    KLM Touts its Friendly Service with a Pop-up and Street Campaign

    In an era when many airlines are making quick enemies of consumers as a result of added fees and reduced amenities, KLM Royal Dutch Airlines wants to be a breath of fresh air. The world’s oldest airline sought to bring its friendly and helpful messaging to life in October with a combined pop-up experience and […]

  • Aristocrat Teams up with Tim McGraw for a Game-Changing B-to-B Stunt at G2E
    B-to-B Events

    B-to-B Stunts: Aristocrat Teams Up with Tim McGraw at G2E

    The Global Gaming Expo (G2E) is an international casino gaming trade show and conference held in Las Vegas that packs some stiff competition. So when veteran gaming manufacturer Aristocrat prepared to unveil its highly anticipated Tim McGraw machine to the event’s 26,000 attendees this fall, it rolled the dice with a bold stunt that ultimately […]

  • Why CPG Brands are Leveraging the Experiential Test Kitchen
    B-to-C Events

    Why CPG Brands are Creating Experiential Test Kitchens

    Move over, pop-ups. The CPG test kitchen is here for the long haul. To transform how consumers interpret their food and beverage offerings, a number of CPG companies are moving their products beyond grocery store shelves and into contemporary test kitchens. From soda to cereal, top food and beverage brands are bringing their personality and […]