Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Brands Leverage Experiential to Make Meaningful Connections With the LGBTQ Community
    B-to-C Events

    Brands Leverage Experiential to Connect With the LGBTQ Community

    When the rainbow flag was raised in 2011 in celebration of the Marriage Equality Act, it marked a critical shift in the way Americans perceive the lesbian, gay, bisexual, transgender and questioning (LGBTQ) community. And brands didn’t waste any time incorporating the spirit of acceptance into their event marketing strategies. LGBTQ events today have become […]

  • Immersive Dining Experiences: Inside Guerilla Science’s 'Decadent Decay'
    B-to-C Events

    Inside Guerilla Science’s ‘Decadent Decay’ Dining Event

    With so many brands executing live events these days, we frequently look to others in the industry for inspiration. But there are valuable lessons to be learned about creating memorable and engaging experiences from outsiders—if you know where to look. Case in point: Guerilla Science, an organization that creates live experiences that “entertain, inspire, challenge […]

  • Shop Small Initiative Helps Amex Connect with NBA Fans
    B-to-C Events

    American Express Partners With Local Businesses to Reward Basketball Fans

    They say the best things come in small packages and American Express proved as much with a gifting campaign that surprised and delighted thousands of basketball fans over the holiday season. Leveraging both its Shop Small platform, which promotes small businesses, and its sponsorship of six NBA teams, the brand brought the holiday spirit to […]

  • CES 2017: Twitter's Head of Global Events Wants to Go ‘Bigger, Deeper, Brighter’
    B-to-B Events

    CES 2017: Twitter’s Head of Global Events Wants to Go ‘Bigger, Deeper, Brighter’

    For many companies, CES is strictly a forum for a technological show and tell. But for others, the world’s largest trade show is an opportunity to demonstrate who their brand is and where it’s headed. At this year’s event, held Jan. 5-8 in Las Vegas, Twitter took the latter approach—and ran with it. Amid the […]

  • EM Social Media Tip of the Month: Boomerang
    B-to-C Events

    Social Media Tip of the Month: Twitter Moments

    As storytelling continues to serve as a critical component of most event marketing strategies, social media is helping to guide the digital conversation.