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B-to-C EventsBarilla Raises a Fork to Shared Meals at the South Beach Wine & Food Festival
Barilla brought a taste of the old country to Miami Beach last month as title sponsor of the South Beach Wine & Food Festival, this year Feb. 22-26. Activating two footprints, the brand aimed to showcase the value of sharing a meal with friends and family, while simultaneously increasing the relevance of pasta, which has […]
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VideoFeatured SXSW 2017 Video Tour: Scenes From Downtown Austin
Follow along for a taste of the action on the ground at the South by Southwest Conference and Festivals (March 10-19), from tech-fueled interactives to, as you’ll see, a gargantuan, smoke-blowing buffalo installation.
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B-to-C EventsFour Tailgating Strategies that Scored with Fans
Baseball may be America’s pastime but football is the country’s most popular sport, and with increasing sponsorship opportunities in the college space, many brands are tackling the tailgating scene.
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B-to-C Events
SXSW 2017 Part Two: Five More Must-See Activations
We continue our coverage of SXSW 2017 with a look at another handful of killer activation ideas that got our wheels spinning. We’ve continued to see high-tech, hands-on interactives, bold branding and a whole lot of drink tickets and open bars to keep attendees lingering. Don’t miss our full report in the April edition of Event […]
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B-to-C EventsSXSW 2017 Part One: Five Can’t-Miss Activations
It’s mid-March in Austin, and that can only mean one thing: the South By Southwest festivals and conferences are back (this year March 10-19), bringing insights on the interactive, film and music industries to the Lone Star State. EM is on the ground scouting out unique activations, taking notes on brand takeovers and eating our weight […]