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B-to-C Events
Thomas’ Butters Up Consumers With a Rolling Toaster Tour
Thomas’ Breakfast Like No Other tour made a toast to the most important meal of the day with an 18-city tour aimed at driving trial and awareness of the bread brand’s array of bagels and English muffins.
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B-to-B Events
Six Steal-Worthy Ideas From the C2 Montréal Conference
C2 Montréal, an immersive three-day event that merges commerce and creativity to “challenge the future of business,” is not your typical conference. For one, it’s held in a sprawling art gallery and expo hall that offers provocative works of art in every corner—a far cry from dreary convention centers. But more than just eye candy, […]
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B-to-B Events
Q&A: Inside the Inaugural Google Cloud Next Conference
Plenty of professionals nod along when terms like “machine learning” and “cloud computing” come up, but the truth is, most people don’t have a firm grasp on what these technologies do and how they can be applied to solve modern business challenges. Enter: Google Cloud Next. The inaugural user conference, held March 8-10 in San […]
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B-to-C Events
EMS 2017: American Express Offers Eight Tips for Success in Live Events
This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference. Curtis offered an overview of the financial services giant’s 167-year history, along with insights on what it means to be a part […]
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B-to-B Events
Best Places to Work in Events: Our Q&A with Facebook’s Head of Events
Our special report on the Best Places to Work in Events offered an inside look at the top office environments and cultures in the industry, including a rare peek at the internal strategies driving Facebook’s events team.




