Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
420: Take the High Road With These Strategies for Executing Cannabis Events

April 20, 2017

For many people, April 20 is just another day. But for cannabis enthusiasts, it’s the most wonderful time of the year—a time to grind, roll and puff in celebration of marijuana’s unofficial holiday. For years, theories on exactly how April 20, or “420,” came to be associated with pot have been floating around, although a […]
B-to-B Events
Bosch’s Power Tour Hammers Home Job Site Safety

April 18, 2017

It’s not often that industry betterment serves as the primary motive behind a brand activation, but Bosch is leading the way with a mobile tour aimed at increasing job site safety. Following the success of its 2016 Power Tour, the brand hit the road again with two vehicles in early April and will bring expert-led […]
B-to-C Events
The Stella Artois Sensorium Immerses Diners in a Multisensory Meal

April 13, 2017

Stella Artois transformed the traditional dining experience into an immersive journey that simultaneously stimulated consumers’ senses.
B-to-B Events
Inside Amazon Web Services’ Booming Tech Conference

April 12, 2017

The word “reinvent” is commonly defined as “to make over or revive” and it couldn’t be a more fitting name for Amazon Web Services’ tech conference.
B-to-C Events
The ACC Unleashes 15 Mascots in New York City to Boost March Madness Visibility

April 7, 2017

“March Madness” has never been a misnomer, but from March 6-9, the Atlantic Coast Conference’s (ACC) crew of 15 wacky mascots upped the ante with an experiential tour through New York City and Brooklyn. From crossing off quirky bucket list items to entertaining hoops fans atop a branded double decker bus, the mascots executed a […]