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B-to-B EventsIAAPA Expo 2025: Sights, Sounds and Scents from the Attractions Industry’s Annual Show
The week before Thanksgiving marks IAAPA Expo’s annual return to the Orange County Convention Center and takeover of Orlando’s I-Drive tourist district, gathering the global attractions industry for a week of conference sessions, show floor exploration, networking and celebrations. From Nov. 17-21, more than 40,000 professionals took part in 170-plus education events and walked a […]
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B-to-C EventsNBCUniversal Breaks Down its Growth Strategy for BravoCon and Brand Partners
Social media algorithms were buzzing this past weekend as one of the industry’s titans of superfan events, BravoCon, went down in Las Vegas. Beyond the tea that was spilled and the spicy moments that emerged at more than 100 panels, parties, reunions, game shows, photo ops and off-site celebrations, 22 brand partners—15 of which were […]
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B-to-C EventsBrands Hit the Ground Running at the 2025 NYC Marathon with Signage, Stunts and Swag
For the second consecutive year, the TCS New York City Marathon broke the world record for the largest marathon ever with 59,226 total finishers on Nov. 2. Runners and their supporters from more than 130 countries and all 50 states flooded New York City to take part in what’s branded as “the best day of the […]
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Trend of the WeekExperiential Marketing Trend of the Week: Block Parties
Block parties are built on community. Whether it’s a holiday celebration or an opportunity for neighbors to socialize and share food, the spirit of the street gatherings is the same: to foster connections, reinforce a culture of support and create a sense of belonging. Brands are curating block parties of their own to bring together […]
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B-to-C EventsFrom Barilla to Duracell, F1 US Grand Prix 2025 Draws New Brand Activations in Austin
Everything’s bigger in Texas, and Formula 1 is no exception. A staple on the F1 calendar since 2012, the Formula 1 MSC Cruises United States Grand Prix welcomed 380,000 attendees to the Circuit of The Americas (COTA), Oct. 17-19. Over the weekend, F1 announced a contract extension to host the race at the Austin, TX, […]