Juanita Chavarro Arias

Back for a third year, the Formula 1 Heineken Las Vegas Grand Prix took over the Strip for a 3.8-mile night race that passed by all of the city’s iconic landmarks, Nov. 20-22. The Sphere was once again integrated into the spectacle, with larger-than-life video imagery of the drivers and sponsors illuminated on its surface […]

Since the inception of our Experiential in Color recognition program in 2021, created to shine a spotlight on and help support a pipeline of verse talent and leadership in events, mentorship has consistently risen top as a key driver of new and meaningful opportunities for rising stars in the industry.

When the global attractions industry gathers under one roof at IAAPA Expo, it’s a bit of sensory overload. Flashing lights and sounds are emerging from arcade games, attendees are screaming on roller coasters and drop towers, popcorn is popping, animatronics are speaking to passersby, and kids are bouncing on inflatables. But that’s what makes this […]

In the age of distraction and content overload, experience builders are leaning on the five senses to tap into the memory-making circuits of the brain. And this year, more events are incorporating moments for brands to literally get in the ears of their target audiences (and effectively, be one-on-one) with listening booths that surround them […]

The week before Thanksgiving marks IAAPA Expo’s annual return to the Orange County Convention Center and takeover of Orlando’s I-Drive tourist district, gathering the global attractions industry for a week of conference sessions, show floor exploration, networking and celebrations. From Nov. 17-21, more than 40,000 professionals took part in 170-plus education events and walked a […]