Author archive for Event Marketer

June 26, 2025

2025 It List: Invisible North Case Study

CAMPAIGN: The Vault CLIENT: Nespresso AGENCY: Invisible North The Vault: How Nespresso Brewed Golden Results at Grand Central The Brief A Heist Worth Waking Up For To bring its cinematic “Heist” campaign into the real world, Nespresso tapped Invisible North to stage a dramatic reveal in one of New York’s busiest landmarks. The mission: craft...

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June 26, 2025

2025 It List: X-FCTR Case Study

CAMPAIGN: Bobcat Park and Rec Makeover Contest CLIENT: Bobcat Company AGENCY: X-FCTR Empowering Communities to Accomplish More Background Bobcat Company believes in giving back to communities to make the world a better place. Part of delivering on that ethos is empowering communities to accomplish more, just like Bobcat equipment. Therefore, the team set out to...

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June 26, 2025

2025 It List: Inside Drury Design

MAKE IT UNFORGETTABLE HOW WE’RE FLIPPING THE SCRIPT ON EXPERIENTIAL If one more client asks for a cookie-cutter photo op, we might just scream into a branded pillow. Don’t get us wrong, we love getting on the feed… but we believe the best brand moments make you forget to take your phone out. Today’s audiences are...

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June 26, 2025

2025 It List: Inside AKJOHNSTON GROUP

How “Story-Driven” Became AKJOHNSTON’s Wheelhouse—and Why It Works Too often, it’s hard for you to really understand how one It List agency is different from the other and who is really good at what. We get it. In a sea of agencies vying for your business, agency leaders are often tasked with standing apart from...

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