Event Marketer

On what would have been Marilyn Monroe’s 100th birthday, Genesis on June 1 transformed its brand home in Manhattan into an exhibition that pays tribute to the pop culture icon, and draws parallels between her story of reinvention and the brand’s own evolution. And EM was on the scene to get the full scoop. Open […]

Today’s fast-paced, digital-centered world bombards consumers with messages at every turn, an overwhelming array that makes in-person, experiential marketing that much more valuable. Perhaps it’s no surprise then that some of the most impactful experiential marketing pushes back on progress, evoking nostalgia and the promise of “a simpler time.” These marketing tactics are—quite literally—standing the […]

The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is rebranding as the Event Marketing Measurement Association (EMMA).

Experiential marketers are masters at creating moments people remember. But in today’s business climate, unforgettable moments aren’t enough. Leaders are asking tougher questions: What did the event actually deliver? Did it grow the business? Was it worth the investment?

The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. This year’s program drew more than 1,000 entries from around the world across 30 categories, with brands including Disney, Samsung, IBM, FX, Liquid I.V., Waymo, DoorDash, and others claiming the coveted trophy. But […]