Event Marketer

It’s been a roller coaster ride for clients and partners these past three years. People have come and gone, taking with them institutional knowledge. Marketing organizations have reorganized—some are lean, and some operate with a number of added roles and layers. Amid all this, audiences are evolving rapidly, and the pace of business is accelerating. […]

Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” And on this list, that distinction is key. Indeed, there are hundreds of creative and integrated marketing agencies across the landscape.

The budgets are tight. The timelines are all over the place. The faces on many client teams are new. But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate event marketing today.

Make no mistake about it: Today’s top fabrication shops don’t just build exhibits and environments; they help architect emotional journeys that shift audience perceptions and create enduring memories. When it comes to the Fab 50, if you can dream it, they can engineer it—no matter how outlandish the idea. And they’ll unearth cost efficiencies along […]

Our sponsor almanac returns with a lineup of forward-thinking event agencies helmed by some of the industry’s boldest and brightest leaders. Get a peek behind the scenes and strategies of top shops, take a page from outstanding case studies, and grab a seat at the table with experiential marketing experts as they tackle of-the-moment challenges […]