Author archive for Event Marketer
10 Trends to Watch in 2019
Brands are increasing their experiential budgets as they see the value of live events and are better able to prove event ROI. Sixty-seven percent of b-to-b brand-side marketers anticipate a growth in budget in the next 18 months, a 17 percent increase from 2018. With esteemed clients such as Hilton, Samsung, Google and MillerCoors, Agency...
Coachella Roundup: Heineken, Instagram, HP and more Activate in the Desert
Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Ahead of the Indio, CA festival’s second and final weekend, April 19-21, we offer our...
Trend Lab: A Guide to What’s Next in Brand Experience
The Trend Lab provides the link between identifying and applying trends to elevate brand experiences…
The Sampling Leaderboard: Conversations with Some of the Event Industry’s Sampling Superstars
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