Author archive for Event Marketer
50 Years of Progress: How Brands Commemorated Pride Month
When we think about Pride Month today, visions of parades, rainbows and celebratory events often come to mind. It’s hard to believe that just a few decades ago, discrimination against the LGBTQ community was rampant and police raids at LGBTQ hangouts were widespread. But in June of 1969, when New York City police raided the...
New Research: Consumerization of B2B Events Study; Download Now
Study of 300+ brands shows how b2b events are being redesigned as consumer-esque experiences…
Consumerization of B2B Events Study: How Business Events are Being Recast as Consumer-esque Experiences
How Business Events are Being Recast as Consumer-esque Experiences
Attracting New Audiences Through Deeper Insights: Use Data to Tailor the Experience
An event marketer’s guide to audience segmentation and persona development…