Event Marketer

Best career advice, given or received. “The way you do anything is the way you do everything.” Especially in live events, details matter, and sometimes you have to roll your sleeves up regardless of your title, to tackle those details head-on to ensure a successful event. Take pride in the small things too! It goes […]

Explore some of the highest-scoring case studies from the 2023 Experience Design & Technology Awards program, including the campaigns’ winning aspects, the steal-worthy ideas and what’s next for the “feel and functionality” of events.  

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits […]

Ahead of the release of the winners of the 2023 Experience Design & Technology Awards, we’ll break down some of the highest-scoring case studies in this year’s program. We’ll discuss the winning aspects of the campaigns, the steal-worthy ideas, and what’s next for the “feel and functionality” of events.

After all of the paring down and pivots the event industry has experienced, this year signaled the return of programs that were not only full-scale, but built to enrich the attendee experience in fresh ways by offering “more”—more tailored, more technical, more sophisticated, more value.