Author archive for Event Marketer
Experiential Marketing Month On Demand: Measuring Sponsorship Activations
In this candid conversation, event strategists from the Experiential Marketing Measurement coalition offer practical tools and real-world strategies designed to help level up sponsorship investments.
Watch On Demand: Rethinking Sponsorship Sales
Learn how to apply a more holistic approach to your sponsorship program and explore ways to create broader revenue-generating sponsorship offers.
The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch
Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month.
Exclusive Research: EventTrack 2026
EventTrack 2026: The Future of Experiential Marketing Starts Here Produced by Event Marketer in partnership with Sparks. Welcome to the industry’s most comprehensive benchmark study on experiential marketing. EventTrack 2026 is here—and it’s packed with exclusive insights from over 1,000 Fortune 1000 marketers and event attendees across B-to-C, B-to-B, and trade show sectors. This year’s...