Author archive for Event Marketer
Agency News: Spiro Announces its Acquisition of 2Heads
Spiro, a global experiential agency within GES, has announced its acquisition of 2Heads, a creative agency known for work across North America and Europe. Founded in London in 1983, with locations in Los Angeles and Montreal, 2Heads’ portfolio reaches across aerospace, technology, financial services and consumer brands. Spiro is a part of GES, founded in...
The Event Marketer’s Survival Guide
Your Survival Kit for Experiential Marketing Are you maximizing the impact of your branded events? This white paper delivers tactics, frameworks, and insights you need to rise above the noise and create unforgettable experiences. Discover how to stay ahead of trends, capture audience attention, and drive return on emotion with high-impact activations. Inside you’ll learn:...
The Brief, Live! Special Edition: Halloween Hijinks
Alienware's spaceship crash-landing at a commuter hub, a bold (bald) screening experience and Pennywise the clown's global balloon hijinks.
A Toast to Experiential Marketing Month
Here’s a not-so trade secret: Experiential marketing isn’t just a trend. And it isn’t just a conference track, either. It’s a business-driving discipline built on the power of face-to-face engagement that, for decades, has steadily expanded and evolved; brought a whole new generation of brands, believers and experience seekers into the fold; and is central...