Author archive for Event Marketer
Experiential Marketing Month On Demand: Measuring Sustainability in Events
We unpack the latest thinking on event sustainability and how event marketers can transform complex environmental data into credible—and actionable—metrics.
Experiential Marketing Month On Demand: Measuring Sponsorship Activations
In this candid conversation, event strategists from the Experiential Marketing Measurement coalition offer practical tools and real-world strategies designed to help level up sponsorship investments.
Watch On Demand: Rethinking Sponsorship Sales
Learn how to apply a more holistic approach to your sponsorship program and explore ways to create broader revenue-generating sponsorship offers.
The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch
Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month.