Event Marketer

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions and launches. Submit your news here.   Promotions & Hires George P. Johnson experience marketing agency announced the promotion of Fiona Bruder to global chief executive officer. Bruder takes the helm from Chris Meyer who after 12 years of […]

Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Summer vibes, sponsorship irony, ballroom inspiration, global exhibitions, and more. New episodes drop monthly. Subscribe to The Brief […]

Whenever a market force swings in, trade show and event builders are often the first to feel it.

The best fabricators in the biz don’t just build; they craft. They engineer environments that evoke emotion and reframe brand perceptions.

CAMPAIGN: NCR Voyix @ NRF 2024 CLIENT: NCR Voyix FABRICATOR: Sparks A Powerful Debut: NCR Voyix Captivates at NRF At NRF, NCR Voyix sought to create a customer journey that accurately reflected its evolving products, services, and brand messaging. Sparks executed a dramatic brand launch within a 70’ x 70’ space designed to immerse attendees […]