Event Marketer

Unique to EventTrack is its “Full Ecosystem” format: Three complete, separate surveys are issued—one to brand marketers, one to agencies and one to consumers—and then used to monitor and measure the changing event industry across the entire “engagement ecosystem.”Unique to EventTrack is its “Full Ecosystem” format: Three complete, separate surveys are issued—one to brand marketers, […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] Much like CES has become a trend barometer for the trade show segment, South by Southwest has become an experiential Petri dish for b-to-c marketers. There was a time when a pilgrimage to the Daytona 500 or NFL Experience gave b-to-c event marketers a taste of the year’s pending […]

t’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a piece.

Much like CES has become a trend barometer for the trade show segment, South by Southwest Film, Music and Interactive Festival has become an experiential Petri dish for b-to-c marketers. Our EM team dropped in for another year to take a look at which brands were standing out from the pack. We’ll take you inside […]

They say that young people have a fear of missing out. But in truth, we more “seasoned” people have a fear, too—of missing out on the opportunity to connect with them. The Urban Dictionary describes FOMO as “the fear that if you miss a party or event you will miss out on something great.” Did […]