Event Marketer

Much like CES has become a trend barometer for the trade show segment, South by Southwest Film, Music and Interactive Festival has become an experiential Petri dish for b-to-c marketers. Our EM team dropped in for another year to take a look at which brands were standing out from the pack. We’ll take you inside […]

They say that young people have a fear of missing out. But in truth, we more “seasoned” people have a fear, too—of missing out on the opportunity to connect with them. The Urban Dictionary describes FOMO as “the fear that if you miss a party or event you will miss out on something great.” Did […]

Oracle Team USA may have made a historic comeback in the America’s Cup race this September, but it wasn’t the only impressive feat of engineering taking place in San Francisco Bay. Fans of the race could for the first time enjoy the event from America’s Cup Park, a fan festival located at Piers 27/29 along […]

Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to talk product features and benefits like an expert, or do you actually need a real expert to talk to your attendees?

It isn’t easy to stand out in the competitive luxury automobile market, even if you are the ultimate driving machine. It’s even more challenging to keep current owners of your luxury vehicle excited about what they already drive when there are so many other options out there.