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B-to-C Events
Special Report: 2016 Ex Awards
From Target’s Imagine Dragons concert for a few hundred fans that ran live as a four-minute TV spot during the Grammys, to the world’s first hydro-interactive tennis experience set against a 60-foot wall of water for American Express, the content-rich and visually stunning “wow” moments were plentiful in this, Event Marketer’s 14th annual Ex Awards competition.
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Advertorial
The Event Marketer’s Guide to Next-Generation Leadership Meetings
21 ways to engage, excite and resonate with today’s internal teams.
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B-to-C Events
Experiential In… Nashville
With the sold-out CMA Music Festival taking place in June, in addition to Bonnaroo (in Manchester, TN, about an hour away), we decided to focus on Music City to uncover a few high notes worth hitting if you’re in town.
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Advertorial
Events + Content: The 2016 Experiential Marketing Content Benchmarking Study
The Event Marketing Institute and experiential marketing agency Mosaic unveiled the Experiential Marketing Content Benchmarking Report, the first-ever study on how brands use live experiences to create and distribute content—and how consumers capture and share content at live experiences.
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Partner Content
Can You Hear Me Now? A New Event Audio Solution
How b-to-b events are embracing the campus format, and wireless audio solutions for their attendees Go inside Conference Rental’s digital infrared language distribution system deployed at EventTech 2015 in Las Vegas, an open “campus” format where content, networking and entertainment took place in one room. Read how ear buds and wireless receivers transformed the attendee […]


