Event Marketer

Profiles of the Top Experiential Marketing Partners Found at EMS 2016     Featured Experts: bluemedia         [icon image=”download” size=”0″ cont=”no” float=”left”]Download Now   ins’tent industries         [icon image=”download” size=”0″ cont=”no” float=”left”]Download Now   Mains Leasing         [icon image=”download” size=”0″ cont=”no” float=”left”]Download Now   O Hello […]

From Target’s Imagine Dragons concert for a few hundred fans that ran live as a four-minute TV spot during the Grammys, to the world’s first hydro-interactive tennis experience set against a 60-foot wall of water for American Express, the content-rich and visually stunning “wow” moments were plentiful in this, Event Marketer’s 14th annual Ex Awards competition.

21 ways to engage, excite and resonate with today’s internal teams.

With the sold-out CMA Music Festival taking place in June, in addition to Bonnaroo (in Manchester, TN, about an hour away), we decided to focus on Music City to uncover a few high notes worth hitting if you’re in town.

The Event Marketing Institute and experiential marketing agency Mosaic unveiled the Experiential Marketing Content Benchmarking Report, the first-ever study on how brands use live experiences to create and distribute content—and how consumers capture and share content at live experiences.