Author archive for Event Marketer

March 18, 2015

EM All Access: 7 Minutes with IBM’s Teresa Cook

In this episode of EM All Access, IBM Director-Demand Systems for C-Suite, Cloud and Global Technology Services Teresa Cook shares her insights on how to engage the C-Suite.

March 13, 2015

EM All Access: 5 Minutes with FedEx’s Jason Baker

In this episode of EM All Access, FedEx Sr. Communications Specialist for Social Media Strategies Jason Baker talks about how to boost engagement through gamification… and the right hashtag.

March 9, 2015

Special Report: The 2014 Experience Design Awards

Hundreds of shops, agencies and brands from around the world submitted their best work across a dozen categories last fall, but only the 36 programs you’re about to see earned top honors.

March 2, 2015

Special Report: Top 10 Experiences at CES 2015

February 25, 2015

EM All Access: Best of EventTech with Caterpillar’s Archie Lyons

In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos.