Author archive for Event Marketer
EM All Access: How Oracle is Saving Millions by Going Green
In this episode of EM All Access, Oracle VP of Marketing Paul Salinger talks about the of value of sustainable events—and how they’re saving the company millions of dollars.
EM All Access: Inside LG’s Scalable NCAA Sponsorship
In this episode of EM All Access, LG Director Consumer Promotions, Sponsorships and Events Michelle Donovan talks about the value of a scalable sponsorship investment.
EM All Access: Microsoft’s ‘Portfolio Perspective’
In this episode of EM All Access, Microsoft General Manager-Events Scott Schenker talks about why a “Portfolio Perspective” is becoming the centerpiece of the company’s event strategy.
