Author archive for Event Marketer
Why All B-to-B Events are Influencer Events
What was once a ballroom setting is now a loft in Brooklyn. What was once a stage and slide presentation is now an interactive gallery. And what was once your “press event” or “internal event” or “investor event” is now, simply put, your influencer event—and quite possibly a combination of them all. Smart b-to-b events today...
EM All Access: Continental Tire and Non-Endemic Sponsorships
In this episode of EM All Access, Continental Tire Marketing VP Travis Roffler talks about non-endemic sponsorships, and why the automotive brand is activating at Major League Soccer events.
How to Effectively Manage Trade Show Leads
A step-by-step process for creating effective lead management for your next trade show.
EM All Access: Inside Intel’s ‘Unscripted’ CES Strategy
In this episode of EM All Access, Intel Program Manager, Corporate Event Marketing Victor Torregroza talks about the power of unscripted storytelling—and how to set your brand apart at CES.