Event Marketer

Our coverage of CES 2017 continues with more trend spotting and highlights from booths on the show floor. What we’re seeing a lot of: translucent screens with moving graphics that keep the overall flow of the footprints open, large-scale video displays, bright color, natural features (grasses and woods) and analog elements to balance the sleek […]

It’s that time of year… the experiential marketing industry’s annual pulse check—the 50th International CES in Las Vegas, taking place this week Jan. 5-8. EM is on the ground working the halls and venues to uncover the best exhibit builds and brand experiences. It’s no easy task summing up one full day at the show, […]

From Chief Inspiration Officer to Creative Technologist to... Wizard of Light Bulb Moments, job titles across the event marketing industry have evolved to better represent the kind of tech savvy and innovative thinking required for this fast-moving industry.

How marketers, experiential teams, producers, and CMO’s use technology across their entire event ecosystem.

Art and technology company The Artery has launched an experiential arm and has named acclaimed digital artist Yaron Tsinman as the new unit’s creative director. Deborah Sullivan, executive producer/managing director at The Artery, made the announcement. The Artery’s new experiential arm will create “transformative and immersive” experiences for a diverse range of global clients. The […]