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B-to-C Events
Experiential In… Baltimore
With Baltimore native Sandra O’Loughlin at the helm, this month we sail into some of the hidden delights of Charm City.
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B-to-C Events
CES 2017 Part Two: Six More Steal-Worthy Ideas
Our coverage of CES 2017 continues with more trend spotting and highlights from booths on the show floor. What we’re seeing a lot of: translucent screens with moving graphics that keep the overall flow of the footprints open, large-scale video displays, bright color, natural features (grasses and woods) and analog elements to balance the sleek […]
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B-to-C Events
CES 2017 Part One: Six Steal-Worthy Ideas From the Show Floor
It’s that time of year… the experiential marketing industry’s annual pulse check—the 50th International CES in Las Vegas, taking place this week Jan. 5-8. EM is on the ground working the halls and venues to uncover the best exhibit builds and brand experiences. It’s no easy task summing up one full day at the show, […]
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B-to-C Events
Winners: The 2016 Experience Design & Technology Awards
From Chief Inspiration Officer to Creative Technologist to... Wizard of Light Bulb Moments, job titles across the event marketing industry have evolved to better represent the kind of tech savvy and innovative thinking required for this fast-moving industry.
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Advertorial
Using Technology at Events in 2018
How marketers, experiential teams, producers, and CMO’s use technology across their entire event ecosystem.



