Anna Huddleston

Anna Huddleston is a business events writer based in Las Vegas.
  • B-to-C Events

    Ben & Jerry’s Treats Twitter Followers to Personalized Ice Cream Requests

    The Ben & Jerry’s ice cream truck is on tour again this summer, but with less of a focus on fixed events and more on personal requests via Twitter.  Touring since May, it’s currently taking requests in the New York market. Though Twitter is the main social media hub it’s using, Facebook, Foursquare, Flickr, Tumbler and others are also part of the strategy to connect with its target of professionals in their 20s (no worries, requests are open to all ages).

  • Luzianne Tea Brews Sampling Tour
    B-to-C Events

    Luzianne Tea Brews Sampling Tour

     In its first foray into event and social media marketing, Luzianne Tea in May launched a Specially Blended RV Tour that offers consumers six-ounce samples of its freshly brewed sweet, unsweetened and green iced teas. Brand ambassadors post images on Facebook and Twitter from the campaign, which is expected to serve more than 250,000 samples and distribute $82,500 worth of coupons both online and on tour.

  • B-to-C Events

    Chevrolet Celebrates 100 years at Indy 500

    Chevrolet joined the Indianapolis 500 last month to celebrate the 100th year of the race—and the brand’s equally long sponsorship—with a series of race-week activations and ride-and-drive events. The auto brand was a sponsor at the first Indy 500 in 1911, when two members of the Chevrolet family drove in the inaugural race. The brand’s history with Indy isn’t limited to time served, however. It has also been chosen to supply the pace car more than any other auto manufacturer, and this year rolled out the 2011 Camaro as GM’s 22nd pace car.

  • B-to-C Events

    LG at Final Four Nets Big Results

    The numbers are in for the LG Experience at the NCAA Final Four Bracket Town fan experience this March, and LG says it was a winner. A barcoded, scannable Fan Pass allowed LG to track attendee activity, time spent in the exhibit and areas of interest, and post event data showed that there were more than 34,000 swipes of the pass inside the electronics brand’s 5,000-square-foot space, which spotlighted LG’s new line of 3D televisions, mobile phones and home appliances.

  • B-to-C Events

    Propel Dog-Walkers Connect with Active Consumers

    To drive awareness for its newly reformulated zero-calorie enhanced water brand and connect with dog-lovers and others who live an active, healthy lifestyle, Propel Zero in April hosted an invitation-only event at Church Estate Vineyards in Malibu, CA, for influencers, their four-legged friends and the media. In addition, the brand created the Propel Zero to 1,000 program, a call-to-action to get people moving 1,000 more minutes per month, season or year, depending on their level of commitment to the challenge.