Winter Olympics: Bell Canada’s Ice Cube Photo Gallery, B-to-B Events Posted on February 19, 2010 by aiwpadmin The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors The Women in Events Brand Roundtable Best of EMS 2016: Day Two Storytelling, Design and Tech: Six Experiential Trends from the 2018 New York International Auto Show