Winter Olympics: Bell Canada’s Ice Cube Photo Gallery, B-to-B Events Posted on February 19, 2010 by aiwpadmin The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles How Wiz Traded Panic for Play at Cybersecurity Trade Shows Three Things We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive Four Insights on SXSW’s Evolving Brand Activation Landscape for 2026 Get Ready! October is Experiential Marketing Month