Winter Olympics: Bell Canada’s Ice Cube Photo Gallery, B-to-B Events Posted on February 19, 2010 by aiwpadmin The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Watch: The Brief, Live! June 2025 News and Trends Commentary Event Tattoos B-to-B Dream Team 2025: Meet Jimmy Knowles The 2025 Women in Events Roundtable