SVEDKA Vodka’s Mermaid Parade Cube Experience

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Posted on August 5, 2013 by Rachel Boucher

SVEDKA activated a sampling “cube experience” along the route of the Mermaid Parade, a 30-year tradition that kicks off the summer season.

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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