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Proprietary Events: Dick’s Sporting Goods Ramps Up Its 2007 Adventure Tour

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Year two of Dick’s Sporting Goods Outdoor Adventure Tour will include enhancements and additions spurred by feedback from customers and store managers following last year’s tour. The events which take…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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