Inside Microsoft

B-to-C Events, B-to-B Events, Technology
Posted on February 4, 2010 by Jessica Heasley

The tipping point happened about 12 years ago. It was a warm April day in 1998 and inside Chicago’s McCormick Place convention center, more than 100,000 people gathered for the spring COMDEX trade show,…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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