EM All Access: IBM’s Tips for Smarter Social Video Gallery Posted on March 1, 2016 by Event Marketer In this episode of EM All Access, IBM Program Director, Global Events Erin McElroy talks about the power of “visualizing” social media at events. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Micro-Restaurants and Pop-up Cathedrals Guest Column: From Greenwashing to Green Wins. Measuring Event Sustainability Brands Hit the Ground Running at the 2025 NYC Marathon with Signage, Stunts and Swag Guest Column: Why Measuring ‘Mutual Value’ is the Only Way Event Organizers Win