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College Marketing: Toyota Enlists Art Students To Launch Yaris

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Toyota has “hired” 10 art-school classes to create launch campaigns for its new Yaris subcompact. Other brands have hired college classes to devise youth-focused marketing strategies but Toyota…

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Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

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Luxe Events : Lincoln Entices Consumers With Culinary Experience

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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