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Canceling Your Event? Four Insights on Pivoting to Digital

B-to-C Events, B-to-B Events, Technology
Posted on March 9, 2020 by Rachel Boucher

As brands scramble to reimagine their events in the wake of cancellations resulting from the coronavirus (Covid-19) outbreak, there is a resurgence of interest surrounding the virtual event space—one…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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