B-to-C Events

Amex at Coachella: A VIP ‘Secret Garden’ and the Platinum House

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American Express Creates a VIP ‘Secret Garden’ with Platinum House at Coachella 2018
The 'Secret Garden' was designed to transport guests into a dreamy, ethereal world.

Returning to Coachella for its fourth year, American Express created a signature destination for festivalgoers with new experiences and benefits to cardmembers both within the festival grounds and, for…

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