Archive

Tag: virtual reality

  • CES 2018: HP and Intel Festivalize Their Annual Customer Experience
    B-to-C Events

    CES 2018: HP and Intel Festivalize Their Annual Customer Experience

    HP and Intel festivalized their annual after-party and product showcase at CES 2018, incorporating activations that had consumers lining up for hours at Coachella and Panorama last year. The event, Create. Innovate. Festivate., held on Jan. 11 at The Chelsea at The Cosmopolitan Las Vegas, featured more than 1,500 HP and Intel executives, channel partners, […]

  • Delta Farewell Tour: Bidding Adieu to the Iconic 747
    B-to-C Events

    Delta Bids Farewell to its Iconic 747 With an Epic Retirement Tour

    It was a sendoff fit for the world’s greatest rock band. Four cities in four days. Vintage memorabilia. Weeping attendees at every stop. The rock star in question? Delta’s sole remaining Boeing 747, the aircraft that changed how the world travels. To celebrate the iconic jetliner before its retirement, Delta rolled out a four-day “All […]

  • CES 2018: Intel’s 'Super Highway' Exhibit and Social Media Strategy Hit High Notes
    B-to-B Events

    CES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes

    Intel is known for its signature design focal points within its booth space at CES. One year it was the interactive Ultrabook Tree, another year, looming human figures in movement. This year, it was the “5G Super Highway,” 160 feet of LED tubing hanging overhead that spanned the length of the footprint. Intersecting it, an […]

  • B-to-C Events

    #TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI

    From drone performances to fitness challenges, how brands captivated fans ahead of the big game   Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands […]

  • ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground
    B-to-C Events

    ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground

    ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new 2018 Toyota Camry. The event amplified Toyota’s Sensations marketing campaign, which “aims to tap into drivers’ emotions and the sensations they feel behind the wheel,” says Jovanca Maitland, […]