virtual reality Archives - Event Marketer

Posts tagged with ‘virtual reality’

October 11, 2017

AT&T Explores the Intersection of Tech and Entertainment at its Two-Day SHAPE Event

What do you get when the worlds of technology, media and entertainment collide? In the case of AT&T, you get SHAPE, a two-day immersive event that this summer transformed Warner Bros. Studios in Los Angeles into a high-tech campus for content creators, developers, tech professionals and enthusiasts. Attendees sat in on presentations by visionaries in...

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September 5, 2017

Behr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home

It’s not easy to judge a paint color by its swatch, so in announcing its first-ever 2018 Color of the Year, Behr Paint constructed a Pop-Up Trend Home in New York City’s bustling Grand Central Terminal. The activation on Aug. 9 brought the Color of the Year shade “In The Moment” to life and also...

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August 4, 2017

Street Stunts Give New Yorkers a Taste of Alabama

Through street stunts and an interactive activation, the Alabama Tourism Department set out this summer to educate New Yorkers, and beyond, about all that Alabama has to offer. (Did you know that no out-of-state corporations own property along its Gulf Coast beaches? Or that Frank Stitt’s Highlands Bar and Grill in Birmingham has been a...

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July 26, 2017

Summer of Mars Experience Tour Targets the Next Generation of Space Explorers

In celebration of the 20-year anniversary of the Pathfinder landing on the “Red Planet,” the Kennedy Space Center has launched the Summer of Mars Experience Tour, which in July and August is traveling along the East Coast with a Mars Rover concept vehicle and high-tech interactives. The tour ties in with the Summer of Mars...

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