virtual reality Archives - Event Marketer

Posts tagged with ‘virtual reality’

February 23, 2018

Intel Cozies Up with Creatives in its Tech Lodge at Sundance

Intel has participated in Sundance Film Festival over the years, supporting partners and hosting meetings, but for the first time, the brand built out a large footprint to engage industry folks and the public in its emerging technologies geared toward the film industry and filmmakers. Located on Main Street in Park City, the rustic space...

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February 1, 2018

CES 2018: HP and Intel Festivalize Their Annual Customer Experience

HP and Intel festivalized their annual after-party and product showcase at CES 2018, incorporating activations that had consumers lining up for hours at Coachella and Panorama last year. The event, Create. Innovate. Festivate., held on Jan. 11 at The Chelsea at The Cosmopolitan Las Vegas, featured more than 1,500 HP and Intel executives, channel partners,...

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January 30, 2018

Delta Bids Farewell to its Iconic 747 With an Epic Retirement Tour

It was a sendoff fit for the world’s greatest rock band. Four cities in four days. Vintage memorabilia. Weeping attendees at every stop. The rock star in question? Delta’s sole remaining Boeing 747, the aircraft that changed how the world travels. To celebrate the iconic jetliner before its retirement, Delta rolled out a four-day “All...

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January 18, 2018

#TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI

From drone performances to fitness challenges, how brands captivated fans ahead of the big game   Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands...

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