Sundance Archives - Event Marketer

Posts tagged with ‘Sundance’

March 6, 2018

Three Insights from Intel on Creating Industry Event Experiences That Stick

Like most technology brands, Intel is challenged with introducing its target audiences to innovations that often need some explanation—more importantly, demonstration. It’s why the brand has transformed what could be standard demos at events into product experiences that “democratize” its technologies and solutions. At Sundance Film Festival in Park City, Intel created the Intel Tech...

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February 21, 2017

Acura Uses Biometrics for its ‘Mood Roads’ Activation at Sundance

Not all of the excitement at Sundance this year took place on the film festival’s movie screens. Acura, a seven-year Sundance sponsor, returned to the Festival Village with an activation that leveraged VR and brain wave technology to engage fans in a personalized NSX supercar experience. The 90-second engagement, dubbed Mood Roads, created a one-of-a-kind...

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