Tag: sports sponsorship

In its second year as sponsor of the PGA Tour, Comcast Business prioritized function over frill. To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. While most golf tournaments are […]

It wasn’t too long ago that shopping and payments service provider Klarna burst onto the gaming scene on a mission to leverage customized experiences to engage consumers around a major passion point. During NBA All-Star Weekend in Cleveland, the brand once again tackled a new sphere. From Feb. 18-20 at Cleveland Public Square, Klarna officially […]

The competition was fierce over the weekend—and only the strong survived. No, we’re not talking about the killer matchup between the Los Angeles Rams and the Cincinnati Bengals for Super Bowl LVI on Feb. 13. We’re talking about the battle of the brands that took place in the leadup to the big game between official […]

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. 21-23 at Buttermilk Ski Resort in Colorado, were no exception. In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included […]

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Built around the big NFL matchup […]