Tag: personalization

The new era is a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern Covid-era consumer. For the telecom brand, the days of using a single strategy to market to the masses are coming to a close as a […]

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience It’s fitting that the crown jewel of the single biggest investment in Scotch whisky tourism is located on Princes Street. Indeed, Johnnie Walker’s new permanent brand home in Edinburgh, Scotland is a majestic, eight-story wonder built in the center of the capital that projects a […]

If you’ve ever fantasized about getting a shout-out from Brett Favre or having Kenny G serenade you and only you (hey, no judgement here), Cameo is where it’s at. The web- and app-based platform, which launched pre-pandemic but was galvanized by quarantined consumers’ longing for personal connection, allows users to send customized celebrity video messages […]

The first wave of young Gen Z adults graduate college this year and will start entering the work force. And pretty soon, they’ll be registering for your events.

New York Fashion Week has a long and storied history that dates back to World War II, when Germany occupied France, and Americans could no longer rely on Parisian designers to determine what was new and next in fashion. The event, originally dubbed “Press Week,” gave American designers a chance to step into the global […]