multisensory Archives - Event Marketer

Posts tagged with ‘multisensory’

May 25, 2018

The Secret to Experiential: Amplifying the Five Senses

When performers take the stage at Coachella, you can expect buzz, exhilaration and plenty of applause. But it won’t all be coming from the audience. Marketers for global sponsors such as adidas, American Express, BMW, Heineken, HP and Peet’s Cold Brew will have spent many late nights meticulously shaping unique experiences for festivalgoers, hoping to...

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April 9, 2018

Inside Celebrity Cruises’ Progressive Culinary Launch for Media and Influencers

As part of what it calls a two-year conversation surrounding the November launch of its newest luxury cruise ship, Edge, Celebrity Cruises has unveiled different aspects of the ship. For the “next chapter” of the marketing surrounding the launch, the brand wanted to focus on the ship’s culinary offerings—a challenge, considering the ship has 29...

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