guerrilla campaign Archives - Event Marketer

Posts tagged with ‘guerrilla campaign’

December 15, 2016

KLM Touts its Friendly Service with a Pop-up and Street Campaign

In an era when many airlines are making quick enemies of consumers as a result of added fees and reduced amenities, KLM Royal Dutch Airlines wants to be a breath of fresh air. The world’s oldest airline sought to bring its friendly and helpful messaging to life in October with a combined pop-up experience and...

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