Event Marketing Magazine Archives - Event Marketer

Posts tagged with ‘Event Marketing Magazine’

October 17, 2017

Five Steal-Worthy Experiential Strategies From the Tourism Industry

How the Travel Sector is Embracing Experiential Marketing   Just like any brand or business, the tourism industry has its share of marketing challenges. From perception problems to off-season slumps, many are turning to experiential strategies to give their local economies a boost. Here are five steal-worthy ideas from the tourism and travel sector: 1....

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October 16, 2017

Stunts: Ally Bank’s Drone Delivers Phone Chargers to Mall Shoppers

One way to gain a little attention in the marketplace? Launch a drone decked out in your brand colors and logo in a busy shopping mall. That’s exactly what Ally Bank did on Oct. 7, the Saturday before National Online Bank Day, which took place the following Monday. The point? The drone delivered free phone...

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October 11, 2017

AT&T Explores the Intersection of Tech and Entertainment at its Two-Day SHAPE Event

What do you get when the worlds of technology, media and entertainment collide? In the case of AT&T, you get SHAPE, a two-day immersive event that this summer transformed Warner Bros. Studios in Los Angeles into a high-tech campus for content creators, developers, tech professionals and enthusiasts. Attendees sat in on presentations by visionaries in...

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