Tag: employee engagement
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B-to-C Events
Yahoo’s Global ‘Let’s Glow’ Campaign Supports Year-round Efforts to Celebrate the LGBTQ+ Community
It takes more than a one-and-done activation for a brand to form an authentic relationship with the LGBTQ+ community—year-round support and advocacy are paramount. And it’s the mindset Yahoo is assuming as it steps up its efforts to back both its LGBTQ+ employees and consumer audiences through live experiences, a content platform and dedicated resource […]
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B-to-B Events
Southwest Throws Itself a Hybrid Birthday Bash to Celebrate 50 Years in the Biz
Southwest Airlines’ birthday week festivities are always a big to-do for employees, but as the brand approached the big 5-0 this year, grander celebrations were in order. Rising to the occasion, the airline hosted a hybrid 50th anniversary rally at a massive airplane hangar in Houston that included the reveal of its newest aircraft, Freedom […]
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B-to-B Events
A Behind-the-Scenes Look at Walmart’s Associate Week & Shareholders Celebration
We spent three days embedded in the “Land of Opportunity” to discover how Walmart’s biggest event unfolds We’re standing on the sidelines as performers rehearse for the opening act of Walmart’s annual Shareholders Celebration, an internal event attended by nearly 14,000 of the retailer’s associates and stakeholders, when it occurs to us that the show […]
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B-to-C Events
Delta Bids Farewell to its Iconic 747 With an Epic Retirement Tour
It was a sendoff fit for the world’s greatest rock band. Four cities in four days. Vintage memorabilia. Weeping attendees at every stop. The rock star in question? Delta’s sole remaining Boeing 747, the aircraft that changed how the world travels. To celebrate the iconic jetliner before its retirement, Delta rolled out a four-day “All […]
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B-to-C Events
Best Places To Work: Our Inaugural Recognition of Industry Agencies and Partners
Our inaugural Best Places to Work in Events recognizes the agencies and partners that deliver the best work experiences, provide the most employee support and have superior office environments and cultures across the industry.




