Tag: art installation
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B-to-B Events
Five Ways Webflow Reimagined its User Conference in the Service of ‘Play’
When Webflow set out to overhaul its user conference, the design-forward brand aimed to execute a dynamic, art-driven experience that mirrored the energy of this year’s event objective—to demonstrate the evolution of web design in the age of AI. So with a “play” theme to run with and a venue that served as a blank […]
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B-to-C Events
Miami Art Week: 10 Experiential Ideas Worth Stealing
Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale event’s ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and […]
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B-to-C Events
The Brief: Golden Porta Potties and Boozy ‘Sailgates’
This week’s hot takes on hot topics in experiential marketing cover Golden Porta Potties, boozy “sailgates” and a “Bridgerton” bust.
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B-to-C Events
Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions
Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried conversations. As part of a year-long campaign surrounding the launch of the Intel Core Ultra mobile processors for first-gen AI PCs, Intel is inviting emerging new media artists to showcase the product’s power in a living art gallery where each […]
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B-to-C Events
Expedia Pops up a Larger-than-life Parasol Art Installation for New Orleans Jazz Fest
Since 1996, the New Orleans Jazz & Heritage Festival has highlighted the art, music, food and culture of a chosen country in the Cultural Exchange Pavilion.




