Educate customers and users Archives - Page 4 of 133 - Event Marketer
Dell Technologies Evokes a Live Event Atmosphere with its Virtual Headquarters
With the pandemic shutting down in-person events and meetings, Dell Technologies needed a way to engage customers that would at least feel like an event. The brand created a virtual headquarters where, from the comfort of their own computers, customers can interact with animated hosts, get a “fly-through” of virtual spaces modeled after the company’s...
Intel Leans on Extended Reality to Jazz up its Virtual Product Launch Event
Intel was set to introduce a new generation of processors and a new platform of premium laptops, but in the new world of COVID-19, how could the brand keep things feeling real? Its solution: a virtual launch event relying on videos shot in extended reality, or XR. The technology enabled Intel execs to appear in...
Cisco Entices World Economic Forum Attendees with RFID-Triggered Storytelling
To connect with the movers and shakers at the World Economic Forum Annual Meeting in Davos, Switzerland, Cisco transformed a cheese shop into a reception area and meeting space. To entertain guests between meetings and networking, the brand showed off stories about how its technology helps clients solve their toughest challenges. But it was the...
OSRAM Spotlights its Autonomous Vehicle Tech with a Moving X-Ray Monitor
Considering that OSRAM develops photonics used in autonomous vehicles, you’d figure they could come up with some rich event technology. And they did. Because its components are often “invisible” to users, the company mounted a 55-inch X-ray monitor on a motorized track so it could move back and forth across the length of an autonomous...