Drive consumers to purchase Archives - Page 4 of 130 - Event Marketer
Sephora Transforms a Mansion into a Playground for Beauty Buffs
Using the concept of an Art Deco Los Angeles mansion taken over by a group of beauty gurus as inspiration—an environment that would exist only in the home of the ultimate beauty fan—Sephora created SEPHORiA. For two days, the brand took over the entire Majestic Downtown, an event venue that dates back to the 1920s,...
BONOBOS’ Mobile Dressing Room Hits College Campuses
BONOBOS calls its stores Guideshops. To bring its in-store experience to young men on college campuses across the country, the brand wheeled out the BONOBOS Guideship. The 31-foot-long Airstream featured an eye-catching tropical print wrap and color-changing LED signage on the exterior and handsome, minimalist wood-based décor on the inside. On board, guests could check...
Fortnite Esports Experience at the San Jose Convention Center came in Clutch
To celebrate all things gaming, streaming and cosplay for attendees of the Fortnite Fall Skirmish Grand Finals at TwitchCon, Epic Games erected a 50,000-square-foot immersive Fortnite esports experience at the San Jose Convention Center, featuring game characters, green-screen photo ops, Fortnite-inspired snacks and more. Because with Fortnite, it’s all about play. Upon entering the footprint,...
The League make sure to Delight eMLS and FIFA fans alike with their latest Competition
Gaming is central to Major League Soccer fandom. In fact, 65 percent of avid MLS fans say that FIFA is a major driver of their interest in soccer. So, when it came time to launch the inaugural eMLS Cup, an esports tournament held in conjunction with EA Sports’ FIFA franchise, the league leveraged both gaming...